Doctor at Marketing, Fellow of Higher Education Academy and Investigator in social sciences. H has published numerous articles in scientific journals and several books on the subject. tecnologies disruptive, transformation digital y communication interactive. He is currently a professor at the Complutense University of Madrid. of Madrid and hwas a professor until 2022, director of bachelor’s and master’s degrees and director of the academic marketing department at ESIC University. He is also director of the CICDMT- ESIC research group, where he researches the current role of innovation and disruptive technologies within the digital economy, and has He has been marketing director of different companies of the Santander Group, Brand Manager at the Carrefour Group and consultant at MS Comunicación. He has extensive professional experience in the field of innovation, digital transformation, commercialization and marketing.
