Entrepreneur and founder of Menttoriza. Degree in Business Administration enta with different MBAs and executive development programs in the areas of management, digitalization and investment. A successful entrepreneur and investor, he has developed his professional career in the United States, China and Europe. It has a long experience in mass consumer markets and services in both B2B and B2C. Expert in digital transformation and internationalization, he works in different parts of the world and has a wide network of relationships and contacts. that allow you to developproducir y market new products. Prior to its business activities and investors worked in different multinational companies such as Carrefour, Dia y Barilla. José Luis is passionate about business, culture and innovation.